Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company