It is the average quantity or value of a product purchased by a single household within a year, expressed in units, dollars, or volume.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
