Buying Rate

Buying Rate

It is the average quantity or value of a product purchased by a single household within a year, expressed in units, dollars, or volume.

Related Terms

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a