Zero-Based Budgeting (ZBB)

Zero-Based Budgeting (ZBB)

A budgeting approach where all expenses must be justified for each new budget period, rather than basing the budget on previous spending levels. ZBB requires departments and managers to justify every expense, starting from a “zero base,” which can lead to more efficient resource allocation and cost control.

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Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,