Zero-Based Budgeting (ZBB)

Zero-Based Budgeting (ZBB)

A budgeting approach where all expenses must be justified for each new budget period, rather than basing the budget on previous spending levels. ZBB requires departments and managers to justify every expense, starting from a “zero base,” which can lead to more efficient resource allocation and cost control.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.