Zero-Based Budgeting (ZBB)

Zero-Based Budgeting (ZBB)

A budgeting approach where all expenses must be justified for each new budget period, rather than basing the budget on previous spending levels. ZBB requires departments and managers to justify every expense, starting from a “zero base,” which can lead to more efficient resource allocation and cost control.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to