Contact Us
Glossary /
Category Buyer

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and supply chain strategies for designated spend categories and business segments.

Related Terms

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.