Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of