Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by