Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and