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Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company