Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,