Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely