Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a