Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components