A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Refers to a specific geographic region in which a retailer operates, focusing on the presence and
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
