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Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses