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Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular