A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.
Basket Size
The amount that a customer spends in a retail store in single transaction.
A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.
The amount that a customer spends in a retail store in single transaction.
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
The person is responsible for overseeing a specific category of products of a brand. They develop