Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.