A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.
Also referred to as non-promoted price, it is the average price of an item across all
Refers to a retail outlet that specializes in selling a wide range of general merchandise and
It is the level of positive association and emotional connection that consumers have with a particular
A monthly catch-up on brand and category breakdowns. 1k+ subscribers and counting.
