Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components