Glossary /
Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Average Price

Weighted average of actual price and promoted price for an item. It does not take into