Consumer Decision Tree (CDT)

Consumer Decision Tree (CDT)

A visual representation of products groups and segments, and the specific questions a shopper is asking themselves when buying a product in a category.

Related Terms

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a