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Glossary /
Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.