Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to