Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of