Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same