Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together