Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

An e-commerce metric that is calculated by dividing the total value of all orders over a

A logistical technique involving the assembly and packaging of various related items together as a single

Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively

Brand Performance