Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating