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Glossary /
Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that