Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely