Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Consumer Packaged Goods (CPG)

Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as