Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.