Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a