Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It