The Ultimate CPG Glossary

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

A document or digital code that grants the holder a discount or rebate on a purchase.

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same