The Ultimate CPG Glossary

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for

Refers to the unique offering or key differentiations of the brand’s products for its customers.