Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,