Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses