Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of