Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.