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Glossary /
Coupon

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase. It serves as a promotional tool to encourage buying by offering savings directly to consumers.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to