A private label brand of a retailer.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
A private label brand of a retailer.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
The index shows the level of brand’s performance for a category within a specific market.
A logistical technique involving the assembly and packaging of various related items together as a single