Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.