A private label brand of a retailer.
Competitive Retailer Marketing Area (CRMA)
Refers to a specific geographic region in which a retailer operates, focusing on the presence and
A private label brand of a retailer.
Refers to a specific geographic region in which a retailer operates, focusing on the presence and
Also known as secondary product placement, it is a retail strategy that places complementary products together
A strategy where a company sets an initial high price for a product and later reduces