Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that