Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.