Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same