A private label brand of a retailer.
Base Price
Also referred to as non-promoted price, it is the average price of an item across all
A private label brand of a retailer.
Also referred to as non-promoted price, it is the average price of an item across all
Represents the portion of an industry’s total sales that is accounted for by a specific company
Includes the visual elements of a brand such as the logo, design, color that helps the