Distributors’ Brand

Distributors’ Brand

A private label brand of a retailer.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by