A private label brand of a retailer.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
A private label brand of a retailer.
The index shows the level of brand’s performance for a category within a specific market.
Refers to a retail outlet that specializes in selling a wide range of general merchandise and
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that