Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
Often refered to as the list price or sticker price, it is the price recommended by