Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces