Glossary /
Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a