Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of
Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied
A strategy where a company sets an initial high price for a product and later reduces
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
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