Dollar

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and grocery products, often in smaller packages, at low price points.

While historically associated with items priced at a dollar, these stores now frequently offer products at various discounted prices, not strictly limited to a single dollar value.

Related Terms

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.