Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Also refered to as mass market retailer, it is a retail business that sells a wide
When a brand improvises its existing image and communications while maintaining its core identity.
A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for
