Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.