Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
A specific version of a ‘master’ product that is differentiated by one or more attributes, such
Average number of items that a retailer sells within a category, brand or segment.
The person is responsible for overseeing a specific category of products of a brand. They develop
