Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as