Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
A situation occurs when a product that is supposed to be available for sale is completely
A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such
