Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
A logistical technique involving the assembly and packaging of various related items together as a single
Consumers who consistently spend significantly more than average within a specific product category, making them a
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
