Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
Refers to the unique offering or key differentiations of the brand’s products for its customers.
