Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Includes the visual elements of a brand such as the logo, design, color that helps the
Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating
Refers to the unique offering or key differentiations of the brand’s products for its customers.
