Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
It is the average quantity or value of a product purchased by a single household within
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
