Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,