Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
Average number of items that a retailer sells within a category, brand or segment.
A pricing strategy where products are priced at a premium to signal superior quality and status,
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation
