Equivalized Unit Sales (EQ Sales)

Equivalized Unit Sales (EQ Sales)

Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.

This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.

Related Terms

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,