Refers to the physical volume of product sold at retail, standardized into a common unit relevant to its category for comparability.
This metric is essential for comparing products of varying sizes and is frequently utilized by Operations, Marketing, and Sales departments.
It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers
When a brand improvises its existing image and communications while maintaining its core identity.
A pricing strategy where products are priced at a premium to signal superior quality and status,
