Everyday Low Price (EDLP)

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for sales events, or other actions to secure a favorable price.

This approach assures consumers of the lowest possible prices on their purchases at all times. Moreover, EDLP emphasizes the importance of providing customers with a dependable and transparent pricing structure, ultimately driving customer loyalty and repeat business.

Related Terms

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess