Everyday Low Price (EDLP)

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for sales events, or other actions to secure a favorable price.

This approach assures consumers of the lowest possible prices on their purchases at all times. Moreover, EDLP emphasizes the importance of providing customers with a dependable and transparent pricing structure, ultimately driving customer loyalty and repeat business.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as