Everyday Low Price (EDLP)

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for sales events, or other actions to secure a favorable price.

This approach assures consumers of the lowest possible prices on their purchases at all times. Moreover, EDLP emphasizes the importance of providing customers with a dependable and transparent pricing structure, ultimately driving customer loyalty and repeat business.

Related Terms

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.