Frequent Buyer Program

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation of specific buying activities.

This program often employs a tiered reward structure, such as the “buy ten, get one free” model, although variations exist to accommodate different products or customer segments. Upon reaching the predefined purchase threshold, customers receive a coupon or reward redeemable on subsequent transactions, encouraging ongoing engagement and customer retention.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.