Glossary /
Everyday Low Price (EDLP)

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for sales events, or other actions to secure a favorable price.

This approach assures consumers of the lowest possible prices on their purchases at all times. Moreover, EDLP emphasizes the importance of providing customers with a dependable and transparent pricing structure, ultimately driving customer loyalty and repeat business.

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