A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
This approach capitalizes on the natural tendency of human vision to scan horizontally, maximizing the visibility and exposure of products. By strategically placing high-value items within the optimal viewing range of 1500mm to 1700mm, retailers attract and engage customers effectively. Additionally, horizontal merchandising enables retailers to target multiple audience segments simultaneously by catering to different eye levels, enhancing the overall shopping experience, and encouraging customer exploration along the display.