Hyper Market

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a single location.

Typically spacious establishments, hypermarkets offer a diverse range of products, including appliances, clothing, electronics, and groceries, all under one roof. The concept behind hypermarkets is to provide consumers with a convenient shopping experience, catering to various needs in a single visit. Renowned for their extensive selection and competitive pricing, hypermarkets like Walmart Supercenter, Fred Meyer, Meijer, and Kmart are prominent examples of this retail format. They aim to streamline shopping by offering a wide array of goods in a centralized location.

Related Terms

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.