Hyper Market

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a single location.

Typically spacious establishments, hypermarkets offer a diverse range of products, including appliances, clothing, electronics, and groceries, all under one roof. The concept behind hypermarkets is to provide consumers with a convenient shopping experience, catering to various needs in a single visit. Renowned for their extensive selection and competitive pricing, hypermarkets like Walmart Supercenter, Fred Meyer, Meijer, and Kmart are prominent examples of this retail format. They aim to streamline shopping by offering a wide array of goods in a centralized location.

Related Terms

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,