Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It