Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces