Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,