Market Share

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company over a certain period.

It is calculated as the company’s sales during the period divided by the total sales of the industry, often expressed as a percentage. This metric is a key indicator of a company’s competitiveness, reflecting its success in attracting customers compared to its rivals.

Related Terms

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions