Merchandising

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers within a retail environment.

This concept extends beyond store layout to include the effective use of pricing strategies, strategic product placement, and the selection of products that align with the store’s target market and brand image. Through merchandising, businesses aim to enhance the shopping experience, stimulate purchases, and ultimately increase revenue while fostering a positive perception of their brand.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to