Merchandising

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers within a retail environment.

This concept extends beyond store layout to include the effective use of pricing strategies, strategic product placement, and the selection of products that align with the store’s target market and brand image. Through merchandising, businesses aim to enhance the shopping experience, stimulate purchases, and ultimately increase revenue while fostering a positive perception of their brand.

Related Terms

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions