Prestige Pricing

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status, thereby appealing to consumers who seek luxury and exclusivity. This approach relies on the psychological perception that higher-priced goods are inherently better or more desirable than similar, less expensive options. Companies utilizing prestige pricing position their offerings as status symbols, suggesting that ownership of such products confers a certain level of prestige and distinction upon the buyer. This tactic is not just about the product’s intrinsic value but also capitalizes on the brand’s perceived value and market position. Prestige pricing aims to attract a specific segment of the market willing to pay extra for products that symbolize luxury, excellence, and exclusivity.

Related Terms

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as