A pricing strategy where products are priced at a premium to signal superior quality and status, thereby appealing to consumers who seek luxury and exclusivity. This approach relies on the psychological perception that higher-priced goods are inherently better or more desirable than similar, less expensive options. Companies utilizing prestige pricing position their offerings as status symbols, suggesting that ownership of such products confers a certain level of prestige and distinction upon the buyer. This tactic is not just about the product’s intrinsic value but also capitalizes on the brand’s perceived value and market position. Prestige pricing aims to attract a specific segment of the market willing to pay extra for products that symbolize luxury, excellence, and exclusivity.
Assortment
The variety of products that a retailer offers for sale to meet the diverse preferences and
