A product listing is an item’s entry in the broader catalog of an eCommerce website, designed to provide potential buyers with a snapshot of the product’s key features at a glance. This includes a concise title, thumbnail images, brief descriptions or bullet points highlighting important attributes (such as size, color, and price), and sometimes customer ratings. Product listings are typically found on search results pages or category pages within the eCommerce platform, acting as the gateway to the more detailed product detail pages (PDPs) upon clicking. They are crafted to catch the shopper’s attention quickly, making it crucial for the information to be both accurate and compelling. They play a critical role in the initial stages of the customer’s purchase decision process by summarizing the key selling points and differentiating products in a competitive online marketplace.
Repeat Purchase Rate (RPR)
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of