Product Variants

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such as scent, color, size, material, or price. These variants allow customers to select their preferred version of the product based on their personal preferences or needs. In eCommerce and retail terminology, the concept of product variants is often illustrated through a parent-child relationship, where the master product serves as the ‘parent’ and its different versions are considered ‘children’. Each variant, while sharing the core characteristics of the parent product, offers unique features that cater to diverse consumer demands.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction