Product Variants

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such as scent, color, size, material, or price. These variants allow customers to select their preferred version of the product based on their personal preferences or needs. In eCommerce and retail terminology, the concept of product variants is often illustrated through a parent-child relationship, where the master product serves as the ‘parent’ and its different versions are considered ‘children’. Each variant, while sharing the core characteristics of the parent product, offers unique features that cater to diverse consumer demands.

Related Terms

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,