Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and