Velocity Analysis

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps retailers and manufacturers prioritize inventory replenishment, allocate shelf space, and develop pricing and promotion strategies based on demand patterns.

Related Terms

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.