Categories/Cat Food/Purina Friskies Surfin Turfin Indoor Dry Cat Food Chicken Whitefish Salmon 16 lb Bag
Voice of Customer Report

Purina Friskies Surfin Turfin Indoor Dry Cat Food Chicken Whitefish Salmon 16 lb Bag

walmart.comTrailing 12 months · 6 Feb 2026 – 7 Aug 2026Last updated: 18 Aug 2026 · 188 reviews in the trailing 30 days

Across 1,000 walmart.com reviews in this window, shoppers' most common complaints are palatability, general, physical texture — while palatability remains the strongest driver of 5-star ratings, named in 50% of them. The listing holds a 4.7★ average, a review-based NPS of +91, and 87.9% positive sentiment, with a Product Health Score of 95/100 (Healthy).

1,000
Reviews · this window
1,000 all-time since 2026
4.7 / 5
Average star rating
4.74 all-time average
+91
Review-based NPS
+90 to +93 across 3 quarters
88%
Positive sentiment share
2% negative · 10% neutral
95 / 100
Product Health Score
HEALTHY
KPI · Product Health

Product Health Score for Purina Friskies Surfin Turfin Indoor Dry Cat Food Chicken Whitefish

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

95 / 100
Healthy
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
96
Sentimentweight 25%
88
Rating strengthweight 20%
95
Momentumweight 15%
100
Freshnessweight 10%
100
Executive summary
  1. Purina Friskies Surfin Turfin Indoor Dry Cat Food Chicken Whitefish concluded the trailing 12 months with 1,000 reviews at a 4.7★ average (88% positive, 2% negative), yielding a Product Health Score of 95/100 (Healthy).
  2. Review-based NPS registers at +91, maintaining a stable +90 to +93 historical band for three consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 711 mentions (90% positive), followed by General at 440 mentions (87% positive).
  4. Primary Product Friction Point: Palatability accounted for 37 negative mentions, 25% of all negative theme mentions ("My cat wont eat").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 162 reviews a month across full months, peaking at 232 in Jul '26. Negative share ranged 1.33.7%; the highest month was Feb '26 (3.7%, 6 reviews).

PositiveNeutralNegative
162/mo
Average monthly volume
232
Peak month · Jul '26
2.3%
Negative share · window average

* Final month is partial (data through 7 Aug 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Palatability
423 mentions
50%
General
282 mentions
33%
Market Positioning
121 mentions
14%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Palatability represents the most critical core equity, captured in 423 five-star reviews — 50% of all 5-star reviews. General surfaces as a significant secondary driver at 33% (282 reviews). Additionally, Market Positioning anchors the third equity position at 14% (121 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 149 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Palatability"My cat wont eat"
37 mentions
25%
General"50% get wasted"
30 mentions
20%
Physical Texture"A little dry"
18 mentions
12%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Palatability represents the most acute quality or operational drag, generating 37 explicit complaints and accounting for 25% of all negative feedback. General surfaces as the secondary constraint at 20% (30 mentions). Additionally, Physical Texture registers a third friction concentration at 12% (18 mentions). Outside the top three indicators, Health & Digestibility accounted for 17 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 65% of reviews; complaints run 2%.

Share of all reviews by intent
PraisePositive experiences shared
647 reviews
64.7%
ComplaintProblems & defects reported
23 reviews
2.3%
HelpQuestions & support needs
14 reviews
1.4%
ImprovementSuggestions & wishes
16 reviews
1.6%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 1,000). 300 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Praise indicators — including verified positive experiences, explicit repurchase intent, and brand advocacy signals — constitute the dominant intent segment, accounting for 65% of all reviews (647 reviews). Conversely, critical Complaint signals register at 2% (23 reviews), establishing the baseline operational risk margin.

End of report

The MetricsCart Review Analysis Platform programmatically ingests, normalizes, and decodes consumer feedback across your entire multi-retailer footprint daily. By engineering granular product attribute intelligence, we transform unorganized marketplace text into structured, actionable data that standard syndication dashboards overlook.

One bad batch shows up in reviews before it shows up in sales.

MetricsCart Review Monitoring reads every review of your products, across major retailers, every day — and turns them into the deeper layers this sample only hints at:

Theme Hierarchy
Appeal & Sensory · 711 mentions
Palatability · 645 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Palatability
37 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.