Categories/Personal Care Category/Secret Fresh Clear Gel Antiperspirant Deodorant for Women Cozy Vanilla Scent 2 6 oz
Voice of Customer Report

Secret Fresh Clear Gel Antiperspirant Deodorant for Women Cozy Vanilla Scent 2 6 oz

walmart.comTrailing 12 months · 5 Jul 2025 – 8 Jul 2026Last updated: 18 Aug 2026 · 10 reviews in the trailing 30 days

Across 47 walmart.com reviews in this window, shoppers' most common complaints are sensory experience, efficacy & performance, fulfillment — while sensory experience remains the strongest driver of 5-star ratings, named in 58% of them. The listing holds a 4.0★ average, a review-based NPS of +49, and 68.1% positive sentiment, with a Product Health Score of 80/100 (Stable).

47
Reviews · this window
1,375 all-time since 2015
4.0 / 5
Average star rating
4.55 all-time average
+49
Review-based NPS
+87 to +94 across 2 quarters
68%
Positive sentiment share
17% negative · 15% neutral
80 / 100
Product Health Score
STABLE
KPI · Product Health

Product Health Score for Secret Fresh Clear Gel Antiperspirant Deodorant

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

80 / 100
Stable
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
75
Sentimentweight 25%
68
Rating strengthweight 20%
80
Momentumweight 15%
100
Freshnessweight 10%
100
Executive summary
  1. Secret Fresh Clear Gel Antiperspirant Deodorant concluded the trailing 12 months with 47 reviews at a 4.0★ average (68% positive, 17% negative), yielding a Product Health Score of 80/100 (Stable).
  2. Review-based NPS registers at +49, maintaining a stable +87 to +94 historical band for two consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 43 mentions (65% positive), followed by Product Integrity at 16 mentions (62% positive).
  4. Primary Product Friction Point: Sensory Experience accounted for 13 negative mentions, 50% of all negative theme mentions ("dried ip").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 5 reviews a month across full months, peaking at 12 in Jun '26. Negative share ranged 0100%; the highest month was Aug '25 (100%, 1 reviews).

PositiveNeutralNegative
5/mo
Average monthly volume
12
Peak month · Jun '26
17.0%
Negative share · window average

* Final month is partial (data through 8 Jul 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Sensory Experience
18 mentions
58%
General
9 mentions
29%
Efficacy & Performance
5 mentions
16%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Sensory Experience represents the most critical core equity, captured in 18 five-star reviews — 58% of all 5-star reviews. General surfaces as a significant secondary driver at 29% (9 reviews). Additionally, Efficacy & Performance anchors the third equity position at 16% (5 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 26 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Sensory Experience"dried ip"
13 mentions
50%
Efficacy & Performance"dryed out"
3 mentions
12%
Fulfillment"I did not receive my order"
3 mentions
12%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Sensory Experience represents the most acute quality or operational drag, generating 13 explicit complaints and accounting for 50% of all negative feedback. Efficacy & Performance surfaces as the secondary constraint at 12% (3 mentions). Additionally, Fulfillment registers a third friction concentration at 12% (3 mentions). Outside the top three indicators, Physical Design accounted for 3 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 28% of reviews; complaints run 34%.

Share of all reviews by intent
PraisePositive experiences shared
13 reviews
27.7%
ComplaintProblems & defects reported
16 reviews
34%
HelpQuestions & support needs
0 reviews
0%
ImprovementSuggestions & wishes
1 reviews
2.1%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 47). 17 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Complaint indicators — including reported defects, unmet expectations, and negative experience reports — constitute the dominant intent segment, accounting for 34% of all reviews (16 reviews). Conversely, Praise indicators register at 28% (13 reviews), marking the residual advocacy base.

End of report

The MetricsCart Review Analysis Platform programmatically ingests, normalizes, and decodes consumer feedback across your entire multi-retailer footprint daily. By engineering granular product attribute intelligence, we transform unorganized marketplace text into structured, actionable data that standard syndication dashboards overlook.

One bad batch shows up in reviews before it shows up in sales.

MetricsCart Review Monitoring reads every review of your products, across major retailers, every day — and turns them into the deeper layers this sample only hints at:

Theme Hierarchy
Appeal & Sensory · 43 mentions
Sensory Experience · 43 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Sensory Experience
13 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.