Categories/Personal Care Category/Secret Outlast Invisible Solid Antiperspirant Deodorant Completely Clean 2 6 oz Twin Pack
Voice of Customer Report

Secret Outlast Invisible Solid Antiperspirant Deodorant Completely Clean 2 6 oz Twin Pack

walmart.comTrailing 12 months · 4 Jul 2025 – 21 Jul 2026Last updated: 18 Aug 2026 · 7 reviews in the trailing 30 days

Across 1,578 walmart.com reviews in this window, shoppers' most common complaints are efficacy & performance, sensory experience, physical design — while sensory experience remains the strongest driver of 5-star ratings, named in 90% of them. The listing holds a 4.8★ average, a review-based NPS of +95, and 90.1% positive sentiment, with a Product Health Score of 94/100 (Healthy).

1,578
Reviews · this window
5,242 all-time since 2012
4.8 / 5
Average star rating
4.62 all-time average
+95
Review-based NPS
+86 to +96 across 6 quarters
90%
Positive sentiment share
0% negative · 10% neutral
94 / 100
Product Health Score
HEALTHY
KPI · Product Health

Product Health Score for Secret Outlast Invisible Solid Antiperspirant Deodorant Completely

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

94 / 100
Healthy
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
98
Sentimentweight 25%
90
Rating strengthweight 20%
95
Momentumweight 15%
92
Freshnessweight 10%
96
Executive summary
  1. Secret Outlast Invisible Solid Antiperspirant Deodorant Completely concluded the trailing 12 months with 1,578 reviews at a 4.8★ average (90% positive, 0% negative), yielding a Product Health Score of 94/100 (Healthy).
  2. Review-based NPS registers at +95, maintaining a stable +86 to +96 historical band for six consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Appeal & Sensory generated 2,836 mentions (95% positive), followed by Product Integrity at 2,796 mentions (92% positive).
  4. Primary Product Friction Point: Efficacy & Performance accounted for 131 negative mentions, 44% of all negative theme mentions ("fades fast").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 131 reviews a month across full months, peaking at 1000 in Sep '25. Negative share ranged 07.7%; the highest month was Feb '26 (7.7%, 1 reviews).

PositiveNeutralNegative
131/mo
Average monthly volume
1000
Peak month · Sep '25
0.1%
Negative share · window average

* Final month is partial (data through 21 Jul 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Sensory Experience
1,151 mentions
90%
Efficacy & Performance
1,051 mentions
82%
Market Positioning
376 mentions
29%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Sensory Experience represents the most critical core equity, captured in 1,151 five-star reviews — 90% of all 5-star reviews. Efficacy & Performance surfaces as a significant secondary driver at 82% (1,051 reviews). Additionally, Market Positioning anchors the third equity position at 29% (376 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 298 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Efficacy & Performance"fades fast"
131 mentions
44%
Sensory Experience"tad strong"
106 mentions
36%
Physical Design"not easy to use"
29 mentions
10%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Efficacy & Performance represents the most acute quality or operational drag, generating 131 explicit complaints and accounting for 44% of all negative feedback. Sensory Experience surfaces as the secondary constraint at 36% (106 mentions). Additionally, Physical Design registers a third friction concentration at 10% (29 mentions). Outside the top three indicators, Catalog Integrity accounted for 9 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 40% of reviews; complaints run 50%.

Share of all reviews by intent
PraisePositive experiences shared
633 reviews
40.1%
ComplaintProblems & defects reported
796 reviews
50.4%
HelpQuestions & support needs
39 reviews
2.5%
ImprovementSuggestions & wishes
23 reviews
1.5%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 1,578). 87 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Complaint indicators — including reported defects, unmet expectations, and negative experience reports — constitute the dominant intent segment, accounting for 50% of all reviews (796 reviews). Conversely, Praise indicators register at 40% (633 reviews), marking the residual advocacy base.

End of report

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One bad batch shows up in reviews before it shows up in sales.

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Theme Hierarchy
Appeal & Sensory · 2,836 mentions
Sensory Experience · 2,836 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Efficacy & Performance
131 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.