Categories/Personal Care Category/TheraBreath Fresh Breath Alcohol Free Mouthwash Mouth Rinse for Adults Icy Mint 16 fl oz
Voice of Customer Report

TheraBreath Fresh Breath Alcohol Free Mouthwash Mouth Rinse for Adults Icy Mint 16 fl oz

walmart.comTrailing 12 months · 1 Jul 2025 – 23 Jul 2026Last updated: 18 Aug 2026 · 30 reviews in the trailing 30 days

Across 657 walmart.com reviews in this window, shoppers' most common complaints are efficacy & performance, sensory experience, market positioning — while efficacy & performance remains the strongest driver of 5-star ratings, named in 46% of them. The listing holds a 4.4★ average, a review-based NPS of +74, and 78.5% positive sentiment, with a Product Health Score of 83/100 (Stable).

657
Reviews · this window
4,934 all-time since 2000
4.4 / 5
Average star rating
4.55 all-time average
+74
Review-based NPS
+61 to +98 across 21 quarters
79%
Positive sentiment share
9% negative · 13% neutral
83 / 100
Product Health Score
STABLE
KPI · Product Health

Product Health Score for TheraBreath Fresh Breath Alcohol Free Mouthwash Mouth Rinse

In the MetricsCart VoC findings, Product Health Score is a composite index that aggregates review velocity, recency, brand advocacy (NPS), star rating velocity, and net sentiment momentum. This unified metric allows cross-functional brand, category, and digital shelf teams to instantly benchmark hundreds of SKUs and isolate underperforming products requiring immediate optimization.

83 / 100
Stable
Bands: 85+ Healthy · 70–84 Stable · 50–69 Watch · 0–49 At Risk
Advocacy (NPS)weight 30%
87
Sentimentweight 25%
79
Rating strengthweight 20%
89
Momentumweight 15%
72
Freshnessweight 10%
91
Executive summary
  1. TheraBreath Fresh Breath Alcohol Free Mouthwash Mouth Rinse concluded the trailing 12 months with 657 reviews at a 4.4★ average (78% positive, 9% negative), yielding a Product Health Score of 83/100 (Stable).
  2. Review-based NPS registers at +74, maintaining a +61 to +98 historical band for 21 consecutive quarters, indicating highly durable shopper advocacy.
  3. Primary Positive Sentiment Drivers: Product Integrity generated 545 mentions (84% positive), followed by Appeal & Sensory at 503 mentions (84% positive).
  4. Primary Product Friction Point: Efficacy & Performance accounted for 60 negative mentions, 27% of all negative theme mentions ("not strong").
KPI · Review Volume & Sentiment Trend

Review Volume and Sentiment Trend

Each bar is a month's total review volume, split by sentiment. Volume averaged 53 reviews a month across full months, peaking at 126 in Jul '25. Negative share ranged 2.324.2%; the highest month was Jun '26 (24.2%, 8 reviews).

PositiveNeutralNegative
53/mo
Average monthly volume
126
Peak month · Jul '25
9.0%
Negative share · window average

* Final month is partial (data through 23 Jul 2026).

Analysis · Positive Drivers

Core Sentiment and Brand Value Drivers

The themes that appear most often inside 5-star reviews — the equities to protect in any reformulation, pack change, or price move.

Share of 5★ reviews mentioning the theme
Efficacy & Performance
232 mentions
46%
Sensory Experience
232 mentions
46%
General
123 mentions
24%

An analysis of top-tier consumer feedback isolates three primary brand equity anchors driving listing performance. Leading all categories, Efficacy & Performance represents the most critical core equity, captured in 232 five-star reviews — 46% of all 5-star reviews. Sensory Experience surfaces as a significant secondary driver at 46% (232 reviews). Additionally, General anchors the third equity position at 24% (123 reviews).

Analysis · Negative Drivers

Primary Customer Friction Points & Sentiment Concentration

The most frequent complaint themes in the period, each with its share of all 223 negative mentions and a verbatim excerpt.

Top negative themes · share of all negative mentions
Efficacy & Performance"not strong"
60 mentions
27%
Sensory Experience"too sweet"
58 mentions
26%
Market Positioning"Expensive"
44 mentions
20%

A systematic review of low-tier consumer feedback isolates the primary performance detractors suppressing star ratings. Heading the friction index, Efficacy & Performance represents the most acute quality or operational drag, generating 60 explicit complaints and accounting for 27% of all negative feedback. Sensory Experience surfaces as the secondary constraint at 26% (58 mentions). Additionally, Market Positioning registers a third friction concentration at 20% (44 mentions). Outside the top three indicators, Physical Design accounted for 18 mentions, acting as an additional external pressure point on the overall digital shelf rating.

Analysis · Intent Distribution

Consumer Intent Classification

Beyond polarity, each review is classified by what the shopper is doing. Praise accounts for 60% of reviews; complaints run 8%.

Share of all reviews by intent
PraisePositive experiences shared
393 reviews
59.8%
ComplaintProblems & defects reported
55 reviews
8.4%
HelpQuestions & support needs
21 reviews
3.2%
ImprovementSuggestions & wishes
12 reviews
1.8%

Intent labels in this sample are mocked — a deterministic keyword stub, not LLM output — applied to review title + text (n = 657). 176 reviews with no clear intent signal are excluded from the four categories.

Expanding beyond binary sentiment polarity, each customer submission is parsed using a standardized intent-classification matrix to isolate specific consumer behavioral drivers. Over the trailing 12-month period, Praise indicators — including verified positive experiences, explicit repurchase intent, and brand advocacy signals — constitute the dominant intent segment, accounting for 60% of all reviews (393 reviews). Conversely, critical Complaint signals register at 8% (55 reviews), establishing the baseline operational risk margin.

End of report

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One bad batch shows up in reviews before it shows up in sales.

MetricsCart Review Monitoring reads every review of your products, across major retailers, every day — and turns them into the deeper layers this sample only hints at:

Theme Hierarchy
Product Integrity · 545 mentions
Efficacy & Performance · 472 mentions
Every mention classified three levels deep, with sentiment.
Watchlist Signals
Efficacy & Performance
60 negative mentions this period
Emerging issues flagged before they hit the rating.
Your shoppers already wrote this report — you just haven't read it yet.

This sample report concludes here, your portfolio insight model doesn't. Go beyond standard review display widgets and basic sentiment charts. While legacy tools track volume, the MetricsCart Review Analysis Platform delivers automated product attribute intelligence engineered explicitly to fuel competitive brand positioning, protect product margins, and guide iterative R&D engineering.