AI is everywhere, and e-commerce is no exception. In fact, its impact is now extending far beyond customer-facing assistants like Amazon Rufus, reaching pricing, inventory, marketing, and operations. In the sixth edition of the Connected Shoppers Report, Salesforce highlights this shift, noting that over 92% of retailers have already invested in AI technology.
In this article, we break down the 10 best AI tools for e-commerce businesses. The list includes platforms that offer 24/7 hands-free customer support, as well as tools that translate complex data signals into clear, everyday language your teams can actually act on.
If you are looking to scale smarter, cut manual work, and make faster decisions across your digital shelf, this is for you.
Top 10 AI Tools for E-Commerce Businesses
Here are the 10 best AI tools for e-commerce brand managers, CPG teams, retailers, and product leaders can use to drive revenue and reduce execution drag.
|
Product |
Best For |
Price |
| MetricsCart AI Assistant | Digital shelf optimization, MAP compliance, pricing, reviews, search visibility, and quick commerce insights | Custom pricing. Starts at $1000/month, with no no-commitment and cancel anytime policy. |
| Nurix | Conversational AI for customer support and sales | Custom pricing |
| Jasper | Scalable marketing copy for ads, PDPs, and campaigns | Starts at $59/month/seat |
| Shopify Magic | Fast product descriptions and copy inside Shopify | Included with all paid Shopify plans. Shopify basic plan starts at $39/month. |
| Synthesia | AI-generated product and explainer videos | Free plan available with limited features. Paid plans start at $18/month |
| Lyro by Tidio | AI chatbot for customer engagement and support | $32.50/month for 50 conversations (billed annually) |
| MarketMuse | Content audits, SEO planning, and competitor analysis | Free plan available with limitations. Paid plans start at $149/month |
| Midjourney | AI-generated images for creative and marketing use | Starts at $10/month |
| Klaviyo AI | Predictive email and SMS marketing automation | Free tier available; paid plans starts at US$45/month for
15,000 Emails/month |
| Prisync | Competitive price tracking and dynamic pricing automation | Starts at $99/month |
MetricsCart AI Assistant – AI Co-Pilot for Digital Shelf Optimization
MetricsCart AI Assistant is an AI-powered insights tool built for e-commerce teams that already have data but struggle to act on it fast enough. Embedded within the MetricsCart Digital Shelf Analytics platform, it turns live marketplace signals into plain-language answers through a simple chat interface.
Instead of jumping between dashboards for pricing, MAP violations, reviews, availability, promotions, and search performance, teams can ask direct questions and get immediate clarity. For instance, ask:
Why did Buy Box’s ownership drop yesterday?
Which SKUs are currently violating MAP?
Did last week’s promotion actually improve conversions?
The assistant analyzes all relevant data points and instantly answers in a simple language about what changed, why it changed, and what action is needed, whether that is fixing price erosion, addressing sentiment drops, or recovering lost visibility.
Top Features and Benefits
Using MertricsCart AI Assistant, you can:
- Stay ahead of price erosion by seeing where and why prices change across marketplaces before revenue is impacted.
- Protect conversions and brand trust by spotting rating drops, review spikes, and sentiment shifts at the SKU level in real time.
- Know if promotions actually worked by clearly connecting campaign activity to sales lift, margin impact, and shopper response.
- Catch visibility losses early by understanding when search rankings and share of search move and what triggered the shift.
- Benchmark with confidence against competitors by seeing exactly where you lead or lag on pricing, assortment, and shelf presence.
- Avoid missed sales in quick commerce by identifying stock gaps, delivery delays, and location-level availability issues before they hurt demand.
- Instantly generate role-specific reports for brand, category, ops, and leadership teams to give every team clear answers.
Nurix – Conversational AI for Support and Sales
Nurix is one of the best E-commerce AI software that enables you to automate customer conversations across chat and messaging channels. It helps e-commerce brands handle product queries, order tracking, and pre-sales questions without overwhelming support teams.
By understanding intent rather than relying on scripted flows, Nurix keeps conversations relevant and resolves issues faster. This improves conversion rates while reducing the workload on human agents.
Top Features and Benefits
- Automates customer conversations across support and sales, enabling you to provide 24/7 assistance to your customers.
- Handles common queries without manual intervention.
- Routes complex issues to agents with full context.
- Improves response time during high-traffic periods.
Jasper – Create Marketing Copy at Scale
Jasper is an AI marketing tool for e-commerce used to produce content faster. It enables you to automatically generate product descriptions, ad copy, landing pages, and campaign messaging while maintaining a consistent tone.
For brands managing large catalogs, Jasper reduces content bottlenecks and helps teams launch faster without sacrificing quality.
Top Features and Benefits
- Generates PDP copy, ads, and campaign content quickly.
- Maintains brand voice across channels.
- Speeds up content production for large SKU counts.
- Reduces dependency on manual writing cycles.
READ MORE | The Hidden Costs of Inconsistent Product Content: Are You Losing Sales?
Shopify Magic – Built-In AI Copywriter
Shopify Magic is Shopify’s native AI assistant designed for everyday copy tasks. Its one of the best AI tools for online stores that helps merchants generate product descriptions and short-form marketing content directly inside the Shopify dashboard.
This tool works best for quick execution and smaller teams that want speed without extra integrations.
Top Features and Benefits
- Native AI copy generation inside Shopify.
- Speeds up product launches and catalog updates.
- No setup or external tools required.
- Ideal for fast edits and routine content.
Synthesia – AI-Generated Videos for E-Commerce Marketing
Synthesia is an e-commerce AI software that allows brands to create videos without cameras, studios, or on-screen talent. Using AI avatars and voiceovers, teams can produce explainer videos, onboarding clips, and product walkthroughs at scale.
As video plays a growing role in PDPs and ads, Synthesia lowers both cost and production time.
Top Features and Benefits
- AI-generated videos without filming.
- Useful for explainers and product demos.
- Faster testing of video-led campaigns.
- Consistent output across regions and teams
Lyro by Tidio – AI-Powered Chatbot for Customer Engagement
Lyro by Tidio is an AI chatbot trained on your existing FAQs and support content. It answers customer questions in natural language and improves over time as it learns from interactions. For customer experience teams, Lyro reduces ticket volume while keeping response quality high.
Top Features and Benefits
- Understands customer intent, not just keywords.
- Handles shipping, returns, and product questions.
- Reduces live support workload.
- Improves response speed and satisfaction.
MarketMuse – Content Audits and Competitor Analysis
The e-commerce AI software, MarketMuse, helps e-commerce brands strengthen their content strategy through AI-driven analysis. It evaluates topic coverage, identifies gaps, and benchmarks performance against competitors.
This is especially valuable for brands investing in SEO, category education, and buying guides.
Top Features and Benefits
- Identifies content gaps and opportunities.
- Benchmarks against competing brands.
- Improves authority for category and guide pages.
- Supports long-term organic growth strategy.
READ MORE | Amazon Product Title Policy Updates 2025: A Seller’s Guide to Title Optimization
Midjourney – AI Image Generation for Creative Teams
Midjourney is used by marketing and design teams to generate visual concepts quickly. While it does not replace product photography, it helps with creative exploration, campaign visuals, and lifestyle imagery.
This shortens creative cycles and speeds up experimentation.
Top Features and Benefits
- Generates high-quality visuals from text prompts.
- Supports rapid creative ideation.
- Useful for campaigns and social content.
- Reduces early-stage design dependency.
Klaviyo AI – Predictive Email and SMS Marketing
Klaviyo AI enhances lifecycle marketing by predicting customer behavior and optimizing campaign timing. It helps brands send the right message to the right customer at the right moment.
Retention and growth teams benefit most from its focus on long-term customer value.
Top Features and Benefits
- Predictive segmentation and personalization.
- Optimized send times for email and SMS.
- Improves repeat purchases and retention.
- Connects behavior data with messaging.
Prisync – Dynamic Pricing for Competitive Markets
Prisync helps e-commerce teams track competitor prices and automate pricing decisions. It monitors market movements and enables dynamic pricing rules based on competition and availability.
For brands in price-sensitive categories, this prevents revenue loss caused by delayed reactions.
Top Features and Benefits
- Tracks competitor pricing in real time.
- Supports dynamic repricing strategies.
- Reduces manual price monitoring.
- Protects margins while staying competitive.
Wrapping Up, the AI Way
AI tools now influence every layer of e-commerce performance, from how products are discovered to how prices shift and customers return. The strongest results come from selecting tools that remove friction, speed up decisions, and connect data to action.
Platforms like MetricsCart AI Assistant focus on clarity across the digital shelf, while others streamline content, engagement, pricing, and retention. Together, these tools help brands move faster, spot issues earlier, and act with confidence in an increasingly competitive e-commerce landscape.
Make Faster E-Commerce Decisions With MetricsCart.
FAQs
There is no single “best” AI for eCommerce. The right tool depends on the problem you are solving. For digital shelf visibility, pricing, reviews, and marketplace performance, tools like MetricsCart AI Assistant are designed specifically for eCommerce teams. For content creation or marketing execution, tools like Jasper or Klaviyo AI are commonly used.
Teams should focus on clarity, speed, and relevance. The best tools reduce manual effort, fit existing workflows, and provide actionable insights instead of more data.
As marketplaces become more competitive and data-heavy, AI is no longer optional. Brands that adopt AI earlier gain faster insight, better control, and a stronger competitive position.
Not yet. AI today supports decision-making by reducing noise and highlighting what matters. Final decisions still rely on human judgment, especially for strategy and brand direction.
Dashboards show metrics in isolation. MetricsCart AI Assistant explains changes across the digital shelf in plain language, connecting multiple signals and guiding teams on what to do next.
