All Commodity Volume (ACV)

All Commodity Volume (ACV)

Total sales of a store without breaking down the products sold into different categories. It is a measure that shows the overall turnover generated by a retail outlet, often expressed as a percentage to indicate the store’s or market’s sales performance. The %ACV Distribution further refines this concept by comparing the ACV of a store where a particular product is available to the total ACV across the market. This calculation provides insight into the distribution strength and market penetration of specific products.

Related Terms

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.