Buy One Get One (BOGO)

Buy One Get One (BOGO)

A promotional offer that brands run both online and offline where a customer one item free for buying an item.

Related Terms

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.