Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as