Average number of items that a retailer sells within a category, brand or segment.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Average number of items that a retailer sells within a category, brand or segment.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
Average number of items that a retailer has within a category, brand or segment.