Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,