Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Average Price

Weighted average of actual price and promoted price for an item. It does not take into