Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Buying Rate

It is the average quantity or value of a product purchased by a single household within