Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It