Average number of items that a retailer sells within a category, brand or segment.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Average number of items that a retailer sells within a category, brand or segment.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Often refered to as the list price or sticker price, it is the price recommended by
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by