Average number of items that a retailer sells within a category, brand or segment.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
Average number of items that a retailer sells within a category, brand or segment.
It is the level of positive association and emotional connection that consumers have with a particular
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
The index shows the level of brand’s performance within a specific market.