Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation