Average number of items that a retailer sells within a category, brand or segment.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
Average number of items that a retailer sells within a category, brand or segment.
It is the level of positive association and emotional connection that consumers have with a particular
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively