Average number of items that a retailer sells within a category, brand or segment.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
Average number of items that a retailer sells within a category, brand or segment.
The index shows the level of brand’s performance for a category within a specific market.
Often refered to as the list price or sticker price, it is the price recommended by
Also referred to as non-promoted price, it is the average price of an item across all