Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.