Average Items Selling (AIS)

Average Items Selling (AIS)

Average number of items that a retailer sells within a category, brand or segment.

Related Terms

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as