The Ultimate CPG Glossary

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.