The Ultimate CPG Glossary

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Represents the portion of an industry’s total sales that is accounted for by a specific company

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied