Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to