Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand