Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.
Includes the visual elements of a brand such as the logo, design, color that helps the
A specific version of a ‘master’ product that is differentiated by one or more attributes, such
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
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4.7 rating
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