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Glossary /
Advertising Allowance

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what