Advertising Allowance

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed