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Advertising Allowance

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.

Related Terms

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,