The Ultimate CPG Glossary

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

The variety of products that a retailer offers for sale to meet the diverse preferences and

The person is responsible for overseeing a specific category of products of a brand. They develop

Optimal way to story inventory in a vertical manner when there is large quantities or excess