Glossary /
Brand Identity

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the consumer identify the brand and sets it apart or top of mind.

Related Terms

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed