Refers to the unique offering or key differentiations of the brand’s products for its customers.
Promotion Effectiveness
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
Amount of organic sales for a product in a marketplace without any marketing effort.