Refers to the unique offering or key differentiations of the brand’s products for its customers.
Brand Assessment
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
The difference between the revenue generated from sales and the cost of goods sold, expressed as
Weighted average of actual price and promoted price for an item. It does not take into