Refers to the unique offering or key differentiations of the brand’s products for its customers.
Brand Loyalty
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Also referred to as non-promoted price, it is the average price of an item across all
A strategy where a company sets an initial high price for a product and later reduces