Also referred to as cost per unit or cost of sales, it involves the direct expenses a company incurs in manufacturing or purchasing the products it sells, including material and labor costs.
It excludes indirect costs related to selling and distribution expenses.
The index shows the level of brand’s performance within a specific market.
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
Refers to the unique offering or key differentiations of the brand’s products for its customers.
