Also referred to as cost per unit or cost of sales, it involves the direct expenses a company incurs in manufacturing or purchasing the products it sells, including material and labor costs.
It excludes indirect costs related to selling and distribution expenses.
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
A budgeting approach where all expenses must be justified for each new budget period, rather than
A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.
