Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such