Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
The index shows the level of brand’s performance for a category within a specific market.
A product listing is an item’s entry in the broader catalog of an eCommerce website, designed
Also referred to as non-promoted price, it is the average price of an item across all