Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a