Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of
A specific version of a ‘master’ product that is differentiated by one or more attributes, such