Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.
It is a key indicator of a brand’s strength and customer satisfaction.
A private label brand of a retailer.
A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand