Brand Loyalty

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by positive perceptions and past experiences with the brand.

It is a key indicator of a brand’s strength and customer satisfaction.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as