Kitting

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single unit, known as a “kit.”

This process facilitates the sale and shipment of complementary products as a cohesive package, distinct from individual items. While similar to bundling, kitting specifically involves grouping items to create a new product offering or solution. Common examples of kitting include subscription boxes containing ingredients for specific meals or preassembled kits provided to technicians for efficient job completion in maintenance operations.

Related Terms

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.

Average Price

Weighted average of actual price and promoted price for an item. It does not take into