Kitting

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single unit, known as a “kit.”

This process facilitates the sale and shipment of complementary products as a cohesive package, distinct from individual items. While similar to bundling, kitting specifically involves grouping items to create a new product offering or solution. Common examples of kitting include subscription boxes containing ingredients for specific meals or preassembled kits provided to technicians for efficient job completion in maintenance operations.

Related Terms

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.