Category Development Index (CDI)

Category Development Index (CDI)

The index shows the level of brand’s performance for a category within a specific market.

Related Terms

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single