The index shows the level of brand’s performance for a category within a specific market.
Generic Brand
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
The index shows the level of brand’s performance for a category within a specific market.
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand