The index shows the level of brand’s performance for a category within a specific market.
Purchase Frequency (PF)
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
The index shows the level of brand’s performance for a category within a specific market.
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
Includes the visual elements of a brand such as the logo, design, color that helps the
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by