The index shows the level of brand’s performance for a category within a specific market.
Average Order Value (AOV)
An e-commerce metric that is calculated by dividing the total value of all orders over a
The index shows the level of brand’s performance for a category within a specific market.
An e-commerce metric that is calculated by dividing the total value of all orders over a
Also referred to as cost per unit or cost of sales, it involves the direct expenses
A specific version of a ‘master’ product that is differentiated by one or more attributes, such