A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such as packaged foods and drugstore products.
It operates long hours for shopper convenience, catering to quick and essential purchases.
A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such as packaged foods and drugstore products.
It operates long hours for shopper convenience, catering to quick and essential purchases.
A budgeting approach where all expenses must be justified for each new budget period, rather than
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.