Convenience

Convenience

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such as packaged foods and drugstore products.

It operates long hours for shopper convenience, catering to quick and essential purchases.

Related Terms

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.