Average Selling Price (ASP)

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers