Average Selling Price (ASP)

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Buying Rate

It is the average quantity or value of a product purchased by a single household within