Average Selling Price (ASP)

Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Basket Size

The amount that a customer spends in a retail store in single transaction.

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.