Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

The index shows the level of brand’s performance for a category within a specific market.

Refers to the presence of products in their designated location within a store, ensuring they are

The person is responsible for assisting the procurement manager and category team in implementing procurement and

Brand Performance