Average Selling Price (ASP)

The price at which a product is usually sold.

It is calculated for the product across distribution channels, category or even the market as a whole.

Related Terms

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by

Also referred to as non-promoted price, it is the average price of an item across all

Brand Performance