All Commodity Volume (ACV)

All Commodity Volume (ACV)

Total sales of a store without breaking down the products sold into different categories. It is a measure that shows the overall turnover generated by a retail outlet, often expressed as a percentage to indicate the store’s or market’s sales performance. The %ACV Distribution further refines this concept by comparing the ACV of a store where a particular product is available to the total ACV across the market. This calculation provides insight into the distribution strength and market penetration of specific products.

Related Terms

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Brand Loyalty

Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by