Total sales of a store without breaking down the products sold into different categories. It is a measure that shows the overall turnover generated by a retail outlet, often expressed as a percentage to indicate the store’s or market’s sales performance. The %ACV Distribution further refines this concept by comparing the ACV of a store where a particular product is available to the total ACV across the market. This calculation provides insight into the distribution strength and market penetration of specific products.
Competitive Retailer Marketing Area (CRMA)
Refers to a specific geographic region in which a retailer operates, focusing on the presence and