Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively low costs and are typically consumed rapidly.
They include a wide range of items, including food, beverages, personal care products, and household essentials. CPGs are distinguished by their short shelf life, driven by either high consumer demand or perishability. These goods are purchased frequently, priced affordably, and sold in large volumes, resulting in high turnover rates on store shelves. CPGs are essential items that consumers regularly use and replenish in their day-to-day lives.