Competitive Retailer Marketing Area (CRMA)

Competitive Retailer Marketing Area (CRMA)

Refers to a specific geographic region in which a retailer operates, focusing on the presence and performance of competing retailers. It helps in understanding and strategizing within a retail market’s competitive dynamics.

Related Terms

Forward Buying

Refers to the purchase of goods in quantities greater than immediately needed, with the intent to

Basket Size

The amount that a customer spends in a retail store in single transaction.