Involves grouping products into suitable categories and managing category performance.
This involves inputs from both brand manufacturers and retailers for physical and digital shelves.
Involves grouping products into suitable categories and managing category performance.
This involves inputs from both brand manufacturers and retailers for physical and digital shelves.
Refers to a retail outlet that specializes in selling a wide range of general merchandise and
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise