The Ultimate CPG Glossary

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

Refers to the physical volume of product sold at retail, standardized into a common unit relevant

Also referred to as cost per unit or cost of sales, it involves the direct expenses

A budgeting approach where all expenses must be justified for each new budget period, rather than