The Ultimate CPG Glossary

Category management

Involves grouping products into suitable categories and managing category performance.

This involves inputs from both brand manufacturers and retailers for physical and digital shelves.

Related Terms

A small-format retail outlet that offers a limited selection of basic and immediate consumption items, such

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Average number of items that a retailer has within a category, brand or segment.