Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.
Assortment
The variety of products that a retailer offers for sale to meet the diverse preferences and
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.
The variety of products that a retailer offers for sale to meet the diverse preferences and
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.