Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation