Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Base Price

Also referred to as non-promoted price, it is the average price of an item across all

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory