Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Average Price

Weighted average of actual price and promoted price for an item. It does not take into

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied