Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.