Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively

Brand Performance