Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.
High-Low Pricing
A strategy where a company sets an initial high price for a product and later reduces
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.
A strategy where a company sets an initial high price for a product and later reduces
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
A descriptive facet of a product that helps to specify, classify, and differentiate it within a