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Glossary /
Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a