Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Inventory Holding Costs

Refers to the expenses incurred by a business for storing inventory over a certain period. This