Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company