Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.