Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide