Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.