Consumer Promotion

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and motivating customers to purchase a product.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

On-Shelf Availability (OSA)

Refers to the presence of products in their designated location within a store, ensuring they are

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.