Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Buying Rate

It is the average quantity or value of a product purchased by a single household within

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Average Price

Weighted average of actual price and promoted price for an item. It does not take into