Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
