Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely