Cross Merchandising

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.

This visual merchandising technique enhances the shopping experience by suggesting related items to customers.

Related Terms

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.