Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
The price at which a product is usually sold. It is calculated for the product across
When a brand improvises its existing image and communications while maintaining its core identity.
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
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