Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
Includes the visual elements of a brand such as the logo, design, color that helps the
A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such
