Also known as secondary product placement, it is a retail strategy that places complementary products together to encourage additional purchases.
This visual merchandising technique enhances the shopping experience by suggesting related items to customers.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A document or digital code that grants the holder a discount or rebate on a purchase.
An inventory management that is focused on optimizing inventory levels by receiving raw materials and components
