Dollar Sales

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of units sold by the average price per unit or the equivalent quantity (EQ) sales by the average price per EQ.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps